The same water moves faster in the right channel.
A producer's book and lane knowledge carry furthest at a company whose own strengths already run their way. Some control their own air and ocean pricing. Others own the ships, or dominate consolidations to and from Latin America. Knowing which is knowing where the channels run.
Placed against the grain, the same effort travels less. Fit shortens the distance between arriving and performing. One client saw a placed producer become their top producer within three months.
Weighing several companies is choosing the channel. Weighing a single offer is negotiating against yourself.
Choosing the company is choosing the channel.