We stopped treating the HR manager line as a given.

The math on freight forwarding talent runs differently than most hiring managers expect. The assumption that a dedicated HR manager is the responsible choice turns out to be the expensive one.

Do the math. For the cost of keeping one dedicated HR manager, a freight forwarding company can run three to five specialist hires a year through a recruiter. That number changes the conversation.

A dedicated HR manager works from resumes. A specialist recruiter works from relationships. We know who is quietly ready to move before any job posting exists.

➡️ The talent an HR manager cannot see is not invisible to the market. It is sitting at a competitor's desk, performing, and open to the right conversation if someone already knows them.

We are not making an argument against HR. This is a specific point about where freight forwarding commercial talent actually comes from, and who can reach it.